“New Normal” – A new discourse

The New Normal has become a buzz word. We need to understand that it is not a new term, but a term reinstalled to signify a radical change in practice and belief. many say it is not a fad, but it is here to stay. New Normal is a term we use to refer to a return to normal practice with new things to do or believe. For example, the practice of wearing masks in public.

Let’s look at the meanings and use of the term ‘New Normal’.

New Normal = New Practice or “a new way of doing things”

Here is the explanation from Wikipedia:

New Normal is a term in business and economics that refers to financial conditions following the financial crisis of 2007-2008, the aftermath of the 2008–2012 global recession, and the COVID-19 pandemic.

A previously unfamiliar or atypical situation that has become standard, usual, or expected.

‘32% of Americans say spending less is the new normal, according to a recent poll’

Examples

  • ‘Scientists say that this could be the new normal for Florida.’
  • The new normal lifestyle – back to normal but that normal has many new practices and beliefs.

Josie Cox from Forbes said: If something is new, can it really be considered totally normal?

References

The New Normal from https://www.lexico.com/definition/the_new_normal

https://www.forbes.com/sites/josiecox/2020/04/22/covid-19-corporate-cliche-why-we-need-to-stop-talking-about-the-new-normal/#d758135159ec

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